[MultinationalCompaniesAdjustStrategy3跨国公司调整战略]II.Multinational panies Accelerating the Sales Strategy Rearrangement跨国公司加快销售战略调整There is a new trend in the investment by multinational enterpris...+阅读

At the end of last year, Microsoft invested U.S.  80 million in a China Research Institute specializing in essential research. It also declared recently that U.S.  50 million investment will be made in the Microsoft Asian Technology Center in Shanghai, the highest level research institute of Microsoft in China.

Siemens intensifies the localization of key technology. After a century of introducing track munication technology into China, vice president Mr. Burt said, "a century's experience persuaded us that a key factor securing the successful operation is the localization of key ponents.

In November 1999, Motorola (China) Electric Co., Ltd. built the "Motorola China Research Institute" in Beijing. It now has altogether eighteen R & D centers in China (including Hong Kong), 650 research personnel with a investment of RMB 1.3 billion, covering advanced semiconductor materials, micro-controller, CDMA, Will system, and chips for mobiles and software. By the year 2001, there will be 25 research centers and 1000 research personnel with a total investment of RMB 1.8 billion.

Northern Tele International Ltd., IBM, Intel, Du Pont Holding Co., Ltd.,

P & G, Ericsson, Nokia, Panasonic and Mitsubishi he all established research centers, technological development centers and laboratories in China. AT &T even plans to open the first "Bell Lab". A French pany will build "technological zones" in Beijing and Shanghai, including a chip factory and four application labs.

Thanks to the acceleration of ponent localization brought about by the establishment of R & D institutes by multinational panies, costs are reduced and the petitiveness is increased.

Notes

declare vt.宣称, 宣布, 宣告

China Research Institute中国研究学会

institute n.协会；学会；学院

Microsoft Asian Technology Center微软亚洲技术中心

Siemens西门子（公司）

intensify vt.加强

localization n.地方化，本土化

key technology 关键技术

track munication technology跟踪通讯技术

track n.轨迹, 跟踪

persuade v.说服, 劝说, (使)相信, 劝某人做(不做)某

factor n.因素, 要素,

ponent n.成分 adj.组成的, 构成的

Motorola (China) Electric Co., Ltd摩托罗拉（中国）电器有限公司

Motorola China Research Institute摩托罗拉（中国）研究学会

research personnel研发人员

advanced semiconductor materials先进的半导体材料

micro-controller微型控制器

chip n.集成电路片

software n. 软件

Northern Tele International Ltd北方电讯国际有限公司

zone n.地域, 地带, 地区

application labs应用实验室

petitiveness竞争力(性)

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