[MultinationalCompaniesAdjustStrategy3跨国公司调整战略]II.Multinational panies Accelerating the Sales Strategy Rearrangement跨国公司加快销售战略调整There is a new trend in the investment by multinational enterpris...+阅读

Multinational panies Adjust Strategies to China(2)

跨国公司调整对中国的战略

After a study of China's current situation, Mr. Li Wen, president of the Warner Group, firmly believes that taking a prehensive survey of the great changes in China in the past twenty years and the development trend of the world economy, two positive facts can be ensured. One is that China's economy has a bright future and the growth potential is huge, the other is that powerful multinational panies are seeking regions with a stable economic growth rate to gain new development opportunities. Connecting the two facts, China in the reform and opening is just such an ideal cooperate partner. In fact, China has already bee one of the focuses for the multinationals in all business lines in rearranging their international economic setup in the 21st century.

Based on this thinking, many large multinational enterprises he moved their head offices to China, such as the ABB Group of Switzerland, the Robert Bosch Gmbh Co. from Germany and two famous panies from America and France.

Talking of the relocation of the ABB Group, vice president, Mr. Chen Daping said, "in order to reside in China, learn of the policies at an early date and improve our development strategy, we moved here." Maybe this is

just the reason why multinational panies are fighting to relocate their head offices in China. The abundant harvest received by the early arrivals further encourages the investment by multinational panies. According to a survey, the sales volume of German Henkel Group in 1998 reached RMB 2 billion, and that of Boeing obtained a surprising RMB 19 billion. Motorola, Sony, Volkswagen, Coca-Cola and Ericsson also achieved considerable profits.

A survey by the Boston pany not long ago indicates that 90% of panies in Europe, the U.S. and Japan he set a "China first" strategy. Their race to invest and relocate of their head offices in China clearly tells us: multinational panies he focused their key strategies on China, a stable and developing China can not be separated from the world, and the world can not be independent of China, which is creating external business opportunities.

Notes

1.cooperate partner合作伙伴

2.business lines商品种类

line n.mrchandise or services of a similar or related nature系列商品，相关的服务：形式相似或相关的商品或服务

例：carries a plete line of small tools.

包揽了小工具的全部商品

3.rearrange vt.to change the arrangement of重新整理：改变对……的布置

4.setup n.机构, 组织

5.relocation n.再布置, 变换布置

6.abundant harvest大丰收

7.abundant adj.丰富的, 充裕的

8.indicate vt.显示, 预示

9.opportunity n.机会

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