[创造更适合我们班级孩子的“学讲”英语课]李涛涛 ]，自从徐州市推进 学讲计划 以来，一直在努力探索 学讲 之路，在这个过程中，经历了很多困难和挫折，但也意外收获了许多。学讲 课堂重视的是学生自己真实的学习的发生，所以学...+阅读
Samples（部分口语试题参考答案）
1、Customer Relations: how to maintain customer interest in a pany’s products
As is know to all, it is very important for a pany to maintain customer interest in their products. I think a pany should try every possible way to retain its current customers.
First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a pany should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.
All in all, a pany should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.
2、How to fill a key vacancy
In order to fill a key vacancy, a pany will usually follow the same standard procedure.
It will begin by producing an accurate job deion of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.
Hing produced this profile, the pany must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Inter say, even an agency or perhaps a headhunter.
Hing decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the pany’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the pany.
The pany will then he to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the pany and attractive enough to get the candidate they want.
Background Information
3、Career Planning: how to assess the career opportunities provided by different types of panies
Career Planning
Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a pany, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.
Career Development: the importance of acquiring a range of skills throughout your career
It is important a person to he a range of skills in the course of his career development. When he has a range of skills, he is obviously more petitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his pany if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.
4、Human Resources: how to provide effective support for new members of staff
Training: The importance of a continuous programme of staff training within a pany
Staff Management: how to achieve and maintain high motivation among a workforce
Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) pensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, pensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.
5、Marketing Research
Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or panies will buy its new superfast laptop puter. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.
We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an anization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behior, to studies of pricing, distribution, and promotion activities.
A pany can conduct marketing research in its own research department or he some or all of it done outside. Although most large panies he their own marketing research departments, they often use outside firms to do special research tasks or studies. A pany with no research department has to buy the services of research firms.
6、Marketing: the importance of packaging products appropriately
In recent times, numerous factors he made packaging an important marketing tool. Increased petition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. panies are realizing the power of good packaging to create instant consumer recognition of the pany or brand. For example, in an erage supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly petitive environment, the package may be the seller’s last chance to influence buyers. It bees a "five-second mercial." The Campbell Soup pany estimates that the erage shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.
以下为关联文档：
高三英语教研组工作计划5篇高三英语教研组工作计划5篇(一)一、指导思想以学校总体教学工作为依据，以提高教研质量和教学质量为目标，增强教师的学习意识、服务意识、教科研意识、质量意识、合作意识、...
2016年关于国庆节英语演讲稿带翻译2016年关于国庆节英语演讲稿带翻译篇1Dear teacher, dear students:Everybody is good! The title of my speech today is: the national flag fluttering.Inadvertently...
攀登英语学习实验学期进展汇报开学近两个月来，我校攀登英语的教学工作按照市、区及本校的教学工作计划进行。从本周开始，进行Unit 6的教学，现将这段时间来的工作汇报如下：一、实验基本信息列项主要内容具...
家长会英语老师发言稿五篇【家长会英语老师发言稿】范文一尊敬的各位家长：晚上好!今天，我很荣幸地在这里，作为你们孩子的英语老师，和你们共同探讨一下怎样帮助孩子学好英语，由于水平有限，不当之处，敬请批...
读《英语广场》有感作者：王姣姣 ] 偶然的一次机会看到了《英语广场》这本杂志，翻来看看里面的内容还是很不错的，于是到网上查阅的一些有关这本杂志的信息，它是一本创刊十几年的杂志英汉对照、难度...
儿童学习英语是越早越好吗语言是孩子思维的窗口，代表了孩子心理发育的水平，家长都非常关注孩子语言能力的发展，加上如今对外交往的日益增加，大家更加关注孩子英语的学习，例如，双语幼儿园、剑桥英语学校、阶...
尽量多的运用英语来提问学生，为学生创造一种良好的学这个星期主要是期中调研，这也是很好地检验自己教学的一种方法，我也在这次的调研中发现了的一些问题。首先，听力部分还有待加强。从这次的***中，可以看出学生在第二题，根据问句选...
我爱英语,我爱Courage我爱英语,我爱Courage! 济南市经五路幼儿园与外教课堂互动 今天早上，大一班的孩子们显得比往常活跃兴奋了许多，原来，他们的老朋友Courage要来到班里了!孩子们都焦急的等待着，热...
在生活中积累英语新的一个学期过了近一个月，小朋友渐渐适应了幼儿园有规律的学习生活。和第一个学期相比，他们更爱玩了，学习的欲望和能力也越来越强了。要说小朋友的学习和以前有什么不同，最大的...
