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Tele New Zealand

Type Public

Founded 1987

Location Auckland, New Zealand

Key people Theresa Gattung, CEO. Roderick Deane, Chairman

Industry Telemunications

Products Tele

Revenue NZD 5,605 million (2005)

Employees 14,000+

Website tele.co.nz

Tele New Zealand NYSE: NZT is a Wellington-based telephone pany formed after the privatisation of the New Zealand Post Office in 1990 and is also New Zealand's second largest mobile operator. Tele is the largest pany by value on the New Zealand Exchange (NZX) and movements in its share price he a great influence on the index of movements in the top forty panies.

Tele was formed in 1987 from a division of the New Zealand Post Office and privatised in 1990. The selling price is considered by many to be extremely low, given that Tele had a monopoly of all phone lines in New Zealand at the time. Others consider that the capital requirements to modernise the work were better provided by private enterprise than the government.

History

1987

The New Zealand Post Office divests itself of the newly created Tele which was created as a State Owned Enterprise (SOE) on March 31st.

The Government-owned Tele Corporation is to he a mercial focus. It purchases the assets of the old Post Office for  3.2 billion and work begins on improving the services and work.

Tele launches its 025 mobile work and CDPD mobile data work The New Zealand telemunications market is progressively deregulated.

1990

Just four years after the pany was formed, Tele is sold to two United States-based telemunications panies: Bell Atlantic and Ameritech for  NZ4,250 million. The two panies today still he part-ownership of the pany.

Clear munications (now known as TelstraClear), begins the first work to pete with Tele.

1991

Tele lists on the New Zealand, Australian and New York stock exchanges.

1992

Tele implements a NZ 200 million dollar fibre optic cable connection between Australia and New Zealand.

1993

Ameritech and Bell Atlantic reduce their Tele shareholding to a bined 49.6%.

BellSouth sets up the first mobile work to pete with Tele.

1995

Clear munications (now known as TelstraClear) reach an agreement on local service interconnection.

Tele creats First Media Ltd to develop a cable television work across Auckland and Wellington called First TV

1996

Tele establishes a telephone exchange in the United States for international traffic.

Telstra New Zealand Limited (now known as TelstraClear) sets up operations in the New Zealand business market.

Tele launches an Inter Service Provider, Xtra, which is New Zealand's largest inter service provider today.

1997

Saturn munications Limited (now known as TelstraClear) enters the residential phone market in Wellington.

Tele buys back NZ 1 million of its shares.

1998

Ameritech sells down its 24.8% shareholding in an international public offering.

Bell Atlantic issues exchangeable notes that are convertible into the Tele shares that it owns.

Tele celebrates 500,000 mobile customers connected to its mobile work.

Southern Cross Cables Limited, half owned by Tele, announces plans to build a fibre optic cable linking New Zealand with Australia and North America.

Vodafone New Zealand buys BellSouth and starts a campaign to attract Tele customers to their work.

1999

Tele establishes a presence in Australia, buying 78% of AAPT, Australia's third largest telemunication pany.

Tele upgrades its nationwide payphone work to smart card technology.

Tele's fast Inter service based on ADSL technology, called JetStream, is launched and rolled-out progressively in local exchanges.

Telstra merges New Zealand operations with Saturn to form TelstraSaturn Limited.

2000

Xtra signs up its 300,000th customer.

Tele Mobile, the mobile division of Tele celebrates 1,000

,000 customers connected to its mobile work.

The New Zealand Government conducts a prehensive review of the regulatory regime.

Tele raises its AAPT shareholding to 100 percent.

2001

The Government passes the Telemunications Act, setting up a Telemunications missioner.

TelstraSaturn buys Clear munications to form TelstraClear.

2005

Tele releases Bitstream, a 256kbit ADSL service sold at wholesale prices (at approxmently 10% discount off the retail price) to other ISP's.

Tele's mobile customers find out that their privacy and security is not safe on the Tele work, when a phreaker named

god releases an exploit to the media allowing access to almost anyone's voicemail.

Tele posts a profit of NZD 916 million.

Tele Mobile

Tele Mobile is New Zealand's second largest mobile operator, with about 49.5% market-share, behind Vodafone. Tele operates AMPS, Digital D-AMPS/TDMA and CDMA, including EV-DO mobile phone systems in New Zealand. AMPS and D-AMPS service is sold under the 025 brand and CDMA services are sold under the 027 brand. Tele is currently phasing out the older 025 work. Most of their customers he migrated over to the 027 work. Tele is set to turn off the 025 work in 2007. The 027 CDMA EV-DO work is marketed as T3G, a 2 Mbit third generation mobile system.

Customer numbers and market share

The following is customer numbers and market share information for Tele Mobile, which includes both 025 and 027 customers. Since Vodafone took over BellSouth in the late 1990's Tele's market share has dropped every year.

In 2005 Tele launched New Zealand's first 3G work using the brand name T3G. Being first into the 3G market in New Zealand, along with agressive marketing and a  10 a month text message package has allowed Tele to claw back some market share from Vodafone. In November 2005 Tele reported 72,000 new mobile phone customer, pared to 27,000 for Vodafone.

Quarter No of customers Market share %

December 1999 858,000 68.37%

December 2000 1,150,000 60.43%

December 2001 1,379,000 56.94%

December 2002 1,229,000 50.18%

December 2003 1,298,000 49.95%

March 2005 1,520,000 (approx) 44.6%

November 2005 1,600,000 46%

Recent information shows Tele to he 1.6 million customers - against Vodafone's 1.9 million customers.

Criticism

Tele has been criticised for using its status as a government protected monopoly to charge high prices while providing poor service. While there are petitors in the cellular services and tolls markets, it has proven difficult for other panies to establish residential services due to Tele's control of local loop services. Tele has also leveraged its control of residential services to establish the country's largest ISP, Xtra.

petitors allege that Tele engages in unfair practices to prevent petition from arising, and resells broadband capacity to Xtra at lower prices than to other ISPs.

In July 2005, two dozen Inter service providers formally plained to New Zealand's merce mission via a letter.Notably absent from the list of signees were Tele's ISP, Xtra, and ISPs owned by TelstraClear.

Excuses

In this article, on 25th October 2005, Tele tried to claim that the reason for poor broadband uptake in New Zealand was because of free local calling. Tele says customers he the option of moving to faster broadband services, but free local calling creates a disincentive by allowing them to use dial-up for as long they want. However, Inter experts disagreed and even the secretary of the OECD took a shot at Tele.

Effects of monopoly

The New Zealand Treasury has estimated the economic loss from Tele's monopoly to be in the region of  50– 250 million a year. Another study missioned in 1998 by rival pany Clear (now TelstraClear) estimated that the loss was  400 million a year.

[Chines Translation]

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