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急求商务英语谈判的重要性的作文

12月24日 编辑 39baobao.com

[关于友谊的英语短文]展开全部 友谊,参考了:)~ Everybody needs somebody, somebody whom is called "Friend". "A friend in need is a friend indeed." If only that kind of friends can be called "F...+阅读

中国自加入WTO,我们与外商的直接接触日益增多,国际商务谈判的重要性中国来说对不言而喻,谈判双方在追求利益最大化的过程中,对谈判人员提出了更高的要求。由于不同文化差异及政治、经济特征的影响,各国的谈判人员的思维方式、群体观念以及谈判态度是不同的,因此,必须正确认识国际商务谈判中存在的文化差异、地域差异以及谈判态度的差异。商务英语与普通英语没有本质的区别,但商务英语又是

在不同的商务场景中运用的英语,因此具有其“商务”特色。商务的范围很广,涉及国际贸易、经济金融、营销等多个领

域,而每个领域都有自己的专业词汇,如国际贸易方面的Free on

Board(船上交货),Letter of Guarantee(银行保函);经济方面的

demand curve(需求曲线),corporate charter(公司章程);金融方面

的foreign exchange market等等。商务英语的专业词汇都是固定

的,都有其特定的、精确的含义。如备用信用证,只能用英语stand

by credit来表示,不能用spare credit来代替。由于这些词汇意义

比较单一,一词多义的现象较少,并且不带有感情色彩,所以应

该采用直译的方式。此外,在商务英语中,还有很多普通词汇用

做专业词汇的例子。一些普通名词用在商务英语里意思会发生变

化,只有了解和掌握这些词和表达方法并运用自如,才能准确灵

活地翻译。商务英语多涉及到商务函电、经贸合同和各种协议,由于这

些文本对买卖双方均有法律效力,为体现法律的严肃性、权威性

和严密性,用词常常表现为正式、规范、严谨,从而赋予了词汇

的繁复性特点此外还要注意文化差异,了解双方的特点才能做到双赢

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