Brand Strategy Research for BBK Electronics Industry Co., Ltd. Guangdong Abstract: In resent global competition, the competition between companies becomes more and more fierce.The future brand market will be the wars between brands in order to obtain the status of the competition. Brand is also seen as the most valuable corporate assets. A market is more important than ownership.However the only way to own a market is owning a market-leading brands.This paper is mainly to the research of BBK Electronics Industry Co., Ltd. Guangdong.Through the implementation of the strategy,analysis then give advices to the existance problems.

In the current global competition似乎要好点